Embracing Technology is Our Responsibility

​The insights industry has also been limiting itself by committing to traditional methodologies and putting mild effort into innovation. Some researchers embrace technology, while others support legacy approaches. But, investing in technology isn’t just a good idea – it’s everyone’s responsibility. Innovation brings immense value to the industry as a whole.

The Trends in Market Research that Will Impact Your Career

The research world is rapidly changing.  Hear about the top trends and how they are impacting the future of research and our career.  Technology is a key enabler to this shift.  Listen to how technology can be an opportunity and not a threat.

How Blockchain Can Create a New Approach to Data and MR by Addressing Transparency and Privacy

The buzz around blockchain is becoming real for market researchers and consumer insights professionals. But what are the real opportunities that the technology can bring to the industry? Will it be integrated with existing research workflows? Or, is it an opportunity to completely rethink how we approach data?

Improving Research By Doing Research: Learning From Market Research Participants

We all know it's hard to get the right participants, but we haven't all had the chance to use our own skills to research the participant experience. This session will share what we learned about best practices to engage and motivate research participants.

Using Journalistic Principles to Drive Informed Decisions

Crafting a research report and writing a news story are, in practice, similar endeavours. Both involve weaving data and opinion into a narrative that has a point. In this seminar, we'll apply the core principles of journalism to market research and explore ways in which they can help researchers better inform business decisions.

A Data-Driven Perspective on Storytelling

This presentation will share ideas on how to use data-driven learnings from fiction to improve how we deliver data reports in the research world. We'll talk about the 6 main narrative arcs, and how research tools can improve your ability to share research as a story that resonates with your audience. 

Data Fluency for Market Researchers Living in a Data-Rich World

In recent meetings, have you heard clients or colleague talk about 1st versus 3rd party data, data veracity, transactional data, blended data or perhaps even DMPs? And when these topics come up, do you feel confident that you understand the terms and their relevance to customer insights work? If not, this is your chance to learn current data concepts and amp up your personal data fluency. 

May 8  | Arrival Gathering - Dinner, Drinks, and Networking: 6:30 - 9:30pm

Palace Cafe (upstairs at the Black Duck Bar)

650 Canal St

New Orleans, LA 70130

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May 9  | Educational Forum: 8:00am - 4:30pm

Lucid Headquarters

365 Canal St

New Orleans, LA 70130

There are a number of local hotels to choose from and you should have no problem finding a convenient place to lay your head. There is no room block or group rate for this event.  You may want to consider:

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The Westin New Orleans Canal Place (connected to building where event is held)

100 Iberville St, New Orleans, LA 70130

+1 504-566-7006

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Wyndham New Orleans Canal Place (connected to building where event is held)

100 Rue Iberville, New Orleans, Louisiana 70130 USA

 +1 504-566-7006

Sheraton New Orleans Hotel

500 Canal St, New Orleans, LA 70130​

New Orleans Marriott

555 Canal St, New Orleans, LA 70130

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Hilton Riverside

2 Poydras St., New Orleans, LA 70130

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The Saint Hotel

931 Canal Street, New Orleans, Louisiana 70112 USA

+1 504-522-5400 

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DoubleTree New Orleans

300 Canal Street, New Orleans, Louisiana,70130, USA

+1-504-581-1300

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