
Southeast Chapter
Spring Event
May 8-9, 2019 | New Orleans, LA

Speakers & Sessions

Rick Rodgers, COO, Lucid
Embracing Technology is Our Responsibility
The insights industry has also been limiting itself by committing to traditional methodologies and putting mild effort into innovation. Some researchers embrace technology, while others support legacy approaches. But, investing in technology isn’t just a good idea – it’s everyone’s responsibility. Innovation brings immense value to the industry as a whole.

Kristi Zuhlke, CEO, KnowledgeHound
The Trends in Market Research that Will Impact Your Career
The research world is rapidly changing. Hear about the top trends and how they are impacting the future of research and our career. Technology is a key enabler to this shift. Listen to how technology can be an opportunity and not a threat.

Paul Neto, CMO/Co-Founder, Measure Protocol
How Blockchain Can Create a New Approach to Data and MR by Addressing Transparency and Privacy
The buzz around blockchain is becoming real for market researchers and consumer insights professionals. But what are the real opportunities that the technology can bring to the industry? Will it be integrated with existing research workflows? Or, is it an opportunity to completely rethink how we approach data?

Renee Wyckoff, Research Design Engineer, L&E Research
Improving Research By Doing Research: Learning From Market Research Participants
We all know it's hard to get the right participants, but we haven't all had the chance to use our own skills to research the participant experience. This session will share what we learned about best practices to engage and motivate research participants.

Chris Martin, CMO, FlexMR
Using Journalistic Principles to Drive Informed Decisions
Crafting a research report and writing a news story are, in practice, similar endeavours. Both involve weaving data and opinion into a narrative that has a point. In this seminar, we'll apply the core principles of journalism to market research and explore ways in which they can help researchers better inform business decisions.

Arianne Larimer, Client Services Director, Voxpopme
A Data-Driven Perspective on Storytelling
This presentation will share ideas on how to use data-driven learnings from fiction to improve how we deliver data reports in the research world. We'll talk about the 6 main narrative arcs, and how research tools can improve your ability to share research as a story that resonates with your audience.

Kathryn Korostoff, President, Research Rockstar Training & Staffing
Data Fluency for Market Researchers Living in a Data-Rich World
In recent meetings, have you heard clients or colleague talk about 1st versus 3rd party data, data veracity, transactional data, blended data or perhaps even DMPs? And when these topics come up, do you feel confident that you understand the terms and their relevance to customer insights work? If not, this is your chance to learn current data concepts and amp up your personal data fluency.
Event Schedule
May 08, 2019
Arrival Dinner, Drinks, and Networking | 6:30 - 9:30pm
Join fellow insights professionals for New Orleans cuisine and cocktails at Palace Cafe.

May 09, 2019
Educational Forum | 8:00am - 4:30pm
Further your professional development with a day of great speaker sessions, panels, and workshops. Hosted at Lucid HQ in beautiful downtown New Orleans, LA. Hear about key trends impacting the industry. Learn practical things you can apply to your job (and life) today. PRC credits are available to attendees.

Sponsors
Interested in sponsoring this event?
Opportunities are available at multiple levels. Contact us to find out more.
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Education Partner

I'm a big fan of the condensed sessions and intimate format.
--Prior Event Attendee

[I liked that there was] lots of social time to talk with other attendees...being able to learn and share with others individually created a more robust experience.
-- Prior Event Attendee
Venue & Travel
May 8 | Arrival Gathering - Dinner, Drinks, and Networking: 6:30 - 9:30pm
Palace Cafe (upstairs at the Black Duck Bar)
650 Canal St
New Orleans, LA 70130
May 9 | Educational Forum: 8:00am - 4:30pm
365 Canal St
New Orleans, LA 70130
There are a number of local hotels to choose from and you should have no problem finding a convenient place to lay your head. There is no room block or group rate for this event. You may want to consider:
The Westin New Orleans Canal Place (connected to building where event is held)
100 Iberville St, New Orleans, LA 70130
+1 504-566-7006
Wyndham New Orleans Canal Place (connected to building where event is held)
100 Rue Iberville, New Orleans, Louisiana 70130 USA
+1 504-566-7006
500 Canal St, New Orleans, LA 70130
555 Canal St, New Orleans, LA 70130
2 Poydras St., New Orleans, LA 70130
931 Canal Street, New Orleans, Louisiana 70112 USA
+1 504-522-5400
300 Canal Street, New Orleans, Louisiana,70130, USA
+1-504-581-1300
Sponsors
Thanks to all of our sponsors! Interested in sponsoring this event?
Some opportunities are still available. Contact us to find out more.