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© 2018 by Southeast Chapter of the Insights Association

  Southeast Chapter

Spring Event

May 8-9, 2019  |  New Orleans, LA

 
 

Speakers & Sessions

Rick Rodgers, COO, Lucid

Embracing Technology is Our Responsibility

The insights industry has also been limiting itself by committing to traditional methodologies and putting mild effort into innovation. Some researchers embrace technology, while others support legacy approaches. But, investing in technology isn’t just a good idea – it’s everyone’s responsibility. Innovation brings immense value to the industry as a whole.

Kristi Zuhlke, CEO, KnowledgeHound

The Trends in Market Research that Will Impact Your Career

The research world is rapidly changing.  Hear about the top trends and how they are impacting the future of research and our career.  Technology is a key enabler to this shift.  Listen to how technology can be an opportunity and not a threat.

Paul Neto, CMO/Co-Founder, Measure Protocol

How Blockchain Can Create a New Approach to Data and MR by Addressing Transparency and Privacy

The buzz around blockchain is becoming real for market researchers and consumer insights professionals. But what are the real opportunities that the technology can bring to the industry? Will it be integrated with existing research workflows? Or, is it an opportunity to completely rethink how we approach data?

Renee Wyckoff, Research Design Engineer, L&E Research

Improving Research By Doing Research: Learning From Market Research Participants

We all know it's hard to get the right participants, but we haven't all had the chance to use our own skills to research the participant experience. This session will share what we learned about best practices to engage and motivate research participants.

Chris Martin, CMO, FlexMR

Using Journalistic Principles to Drive Informed Decisions

Crafting a research report and writing a news story are, in practice, similar endeavours. Both involve weaving data and opinion into a narrative that has a point. In this seminar, we'll apply the core principles of journalism to market research and explore ways in which they can help researchers better inform business decisions.

Arianne Larimer, Client Services Director, Voxpopme

A Data-Driven Perspective on Storytelling

This presentation will share ideas on how to use data-driven learnings from fiction to improve how we deliver data reports in the research world. We'll talk about the 6 main narrative arcs, and how research tools can improve your ability to share research as a story that resonates with your audience. 

Kathryn Korostoff, President, Research Rockstar Training & Staffing

Data Fluency for Market Researchers Living in a Data-Rich World

In recent meetings, have you heard clients or colleague talk about 1st versus 3rd party data, data veracity, transactional data, blended data or perhaps even DMPs? And when these topics come up, do you feel confident that you understand the terms and their relevance to customer insights work? If not, this is your chance to learn current data concepts and amp up your personal data fluency. 

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Event Schedule

May 08, 2019

Arrival Dinner, Drinks, and Networking | 6:30 - 9:30pm

Join fellow insights professionals for New Orleans cuisine and cocktails at Palace Cafe.

May 09, 2019

Educational Forum | 8:00am - 4:30pm

Further your professional development with a day of great speaker sessions, panels, and workshops. Hosted at Lucid HQ in beautiful downtown New Orleans, LA.  Hear about key trends impacting the industry.  Learn practical things you can apply to your job (and life) today.  PRC credits are available to attendees.

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Sponsors

Interested in sponsoring this event?

Opportunities are available at multiple levels. Contact us to find out more.

Gold

Silver

Education Partner

 

I'm a big fan of the condensed sessions and intimate format.

--Prior Event Attendee

[I liked that there was] lots of social time to talk with other attendees...being able to learn and share with others individually created a more robust experience.

 

-- Prior Event Attendee

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Venue & Travel

May 8  | Arrival Gathering - Dinner, Drinks, and Networking: 6:30 - 9:30pm

Palace Cafe (upstairs at the Black Duck Bar)

650 Canal St

New Orleans, LA 70130

May 9  | Educational Forum: 8:00am - 4:30pm

Lucid Headquarters

365 Canal St

New Orleans, LA 70130

There are a number of local hotels to choose from and you should have no problem finding a convenient place to lay your head. There is no room block or group rate for this event.  You may want to consider:

The Westin New Orleans Canal Place (connected to building where event is held)

100 Iberville St, New Orleans, LA 70130

+1 504-566-7006

Wyndham New Orleans Canal Place (connected to building where event is held)

100 Rue Iberville, New Orleans, Louisiana 70130 USA

 +1 504-566-7006

 

Sheraton New Orleans Hotel

500 Canal St, New Orleans, LA 70130​

 

New Orleans Marriott

555 Canal St, New Orleans, LA 70130

Hilton Riverside

2 Poydras St., New Orleans, LA 70130

The Saint Hotel

931 Canal Street, New Orleans, Louisiana 70112 USA

+1 504-522-5400 

DoubleTree New Orleans

300 Canal Street, New Orleans, Louisiana,70130, USA

+1-504-581-1300

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Sponsors

Thanks to all of our sponsors! Interested in sponsoring this event?

Some opportunities are still available. Contact us to find out more.

Premium

Platinum